Intourmarket (ITM) is one of the most significant trade fairs for the tourism industry in Russia. The event is organized in close cooperation with Rostourism, the Russian Ministry of Tourism, as well as leading industry organizations. It takes place annually in March.
This forum brings together hosted buyers and travel professionals from all Russian regions with Russian and international tourism key players.
XX International Trade Fair and Forum for Regional Hospitality Intourmarket took place on 3 days from March, 13 to March, 15 at the historic exhibition venue Nizhny Novgorod Fair in Nizhny Novgorod.
At the exhibition in Nizhny Novgorod, the historical, cultural and tourist project of the Northwestern Federal District "Silver Necklace of Russia" was awarded a diploma "For a conceptual approach to the promotion of the inter-regional project." Visitors of ITM were able to learn about the sights, leisure opportunities and unique offers of each region, including the Vologda Region.
Silver Necklace of Russia is a unique tourism product (brand) consisting of chain of routes crossing ancient Russian cities with unique historical and cultural heritage of Northwest Russia. The Silver Necklace of Russia is a tourist project across 11 regions of the Russian Federation.
The tourist project Silver Necklace of Russia covers the territories of Leningrad, Arkhangelsk, Vologda, Kaliningrad, Murmansk, Pskov, Novgorod regions, Saint Petersburg, the Republic of Karelia and the Komi Republic, Nenets Autonomous Okrug. Tourist routes of the project are not limited in terms of subject, sequence, duration.
Silver Necklace consists of a set of routes that combine historical cities and territories, regional centers, large population points of the Northwestern Federal District, which has the unique monuments of history, culture and nature included in the UNESCO World Heritage List.
Eight cities of the Vologda Region are part of the Silver Necklace of Russia project. They are Vologda, Cherepovets, Belozersk, Tot’ma, Veliky Ustyug, Vytegra, Kirillov and Ustyuzhna.
The Silver Necklace offers various types of tourism, including cultural and educational tours and pilgrimages, which are popular among Russian tourists.
The implementation of the project will contribute to developing tourism in the country.